PHILIPPINES MAKES WAVES IN AMBIENTE 2025
Fifty two (52) enterprises including 21 from Quirino Province and 17 from the Western Visayas Region, showcased home and lifestyle products that exemplify sustainability, innovation, and exceptional craftsmanship at Ambiente, the world’s largest consumer goods trade fair, which ran from 7 to 11 February 2025 in Frankfurt.
Philippine participation in the fair was organized by the Department of Trade and Industry’s Center for International Trade Expositions and Missions (CITEM), in partnership with DESIGNPhilippines.
CITEM reported exhibitors’ higher satisfaction this year, with regular and first-time exhibitors exceeding expectations in buyer engagement and sales.
Ambiente drew over 4,660 exhibitors from 170 countries, and attracted 148,000 visitors this year.
Ambassador Irene Susan B. Natividad visited the booths of the Western Visayas Region (left photo) and Arte-Cebuana (right photo)
Left: The Quirino Province showcase; Right: Ambassador Natividad with exhibitors from the Quirino Province, Ms.Kristal Ann Pera-Postre of DTI Region 2 Office, and Ms. Chiqui Veneracion of Maison&Objet Philippines
Left: Representatives of Tadeco Home and Right: Albertina Export and Import, Inc. with Ambassador Natividad
Left: Contemporaneo Design’s Engr. Arnulfo Milambiling chats with Ambassador Natividad; Right: Tarlac Province Exhibitors
Left: CITEM personnel, Philippine Pavillon designer Mr. Antonio Gonzales and Ambassador Natividad at the Azcon lighting showcase; Right: Philippine company Aquaflask also mounted an exhibition at Ambiente
