The Philippines was the “feature country” in German tour operator MEIERS Weltreisen’s campaign highlighting special offers for travel packages to Palawan, Boracay, Bohol, and Banaue. Four different advertisements were spread across 78 train stations in Germany from 4 to 17 October 2016. The project kicked off with a 114-square meter billboard in Marienplatz, Munich during the final days of the Oktoberfest celebrations. The campaign was made possible through the partnership of the Philippine Department of Tourism (PDOT) Frankfurt and Meiers Weltreisen. END