PHILIPPINES MAKES WAVES IN AMBIENTE 2025

Fifty two (52) enterprises including 21 from Quirino Province and 17 from the Western Visayas Region, showcased home and lifestyle products that exemplify sustainability, innovation, and exceptional craftsmanship at  Ambiente, the world’s largest consumer goods trade fair, which ran from 7 to 11 February 2025 in Frankfurt.  

Philippine participation in the fair was organized by the Department of Trade and Industry’s Center for International Trade Expositions and Missions (CITEM), in partnership with DESIGNPhilippines. 

CITEM reported exhibitors’ higher satisfaction this year,  with regular and  first-time exhibitors exceeding expectations in buyer engagement and sales. 

Ambiente drew over 4,660 exhibitors from 170 countries, and attracted 148,000 visitors this year. 

 

 

 

 

 

 

 

 

08 February 2024 – Philippine Ambassador to Germany Irene Susan B. Natividad joined business representatives during a luncheon organized by the Ostasiatische Verein e. V. (OAV) on 8 February 2024 in Stuttgart. She was accompanied by Commercial Counsellor Nicanor Bautista and they spoke about economic developments in the Philippines and the complementaries that can be leveraged by Germany and the Philippines to grow their respective economies. 

 

The CEO of Baden-Württemberg International GmbH (BWI) and representatives of companies in the IT, medical technology,  e-mobility, real estate, water management, investment and tourism promotion sectors joined the luncheon.   They expressed great interest in the business forum and networking event in Berlin on 12 March during the visit of President Ferdinand Marcos, Jr. to Germany. END

29 January 2024 – Philippine Ambassador to Germany Irene Susan B. Natividad joined representatives of CITEM and DTI in opening the Philippine Pavilion in this year’s Ambiente 2024 held at Frankfurt Messe.  The fair runs until 30 January 2024.

AMBIENTE is the largest consumer goods trade fair outside of Asia,  attracting over 3,681 exhibitors from 168 participating countries. The Philippine Pavilion with the theme “Hues and Heritage” was curated by renowned designer Mr. Antonio Gonzales.

Forty (40) Philippine company exhibitors joined this year’s fair showcasing home decor, furniture, accessories, and other items produced from Philippine materials such as capiz, shells, abaca, wood, paper and other local materials.   Artisan communities from the provinces of Antique and Quirino, with support from Senator Loren Legarda and Quirino Governor Dakila Carlo Cua , respectively,  exhibited unique and functional pieces crafted from the provinces’ abundant natural materials.  

Inspired by previous year’s turnout, the province of Tarlac was also present and exhibited independently with returning exhibitors.

In her welcome remarks, Ambassador Natividad thanked all those who organized the Philippine participation to the fair and encouraged an expanded participation in future editions of the AMBIENTE to showcase Philippine design, craftsmanship and ingenuity.    She also expressed the hope that other local government units would support the participation of their SMEs and artisanal industries so they too can gain a footing in the international market and provide greater economic opportunities for their communities.